Primary Color Music



Primary Color Music is a team of music-lovers who are dedicated to crafting perfect song and sound for visual media.

Building off of his father’s legacy as a jingle-writer and his own experience as a musician, Sam Billen founded PCM in 2013. Later joined by brother Dan Billen and recording artist Ryan Pinkston, PCM has since grown into an 8-person international team with on-the-ground representation in both the United States and Japan.

The PCM team brings a background in the ad industry together with our creative practice as composers and producers to develop projects from concept to delivery. With an emphasis on seamless production, PCM can work independently or hand-in-hand with your team. Of course, we prefer to collaborate, so let’s be friends!




SAM BILLEN | サム・ビレン 
Founder, Composer 

Sam started working in commercial music production in 2009 after nearly a decade heading up the indie rock band, the Billions.
Interesting facts: Sam has a Master’s Degree in Education and taught university level ESL. Also, although Sam prefers to be in the studio, he finds himself on camera and in a commercial every once in a while.



DAN BILLEN | ダン・ビレン 
Executive producer, Composer 

In 2015, Dan left his decade-long career in advertising, most recently as an Art Director, to join PCM. Interesting facts: Dan’s ‘Paper Dali’ collage won the top national ADDY for best illustration in U.S. advertising in 2009. And he has diabetes.



RYAN PINKSTON |  ライアン・ピンクストン
Music director, Composer 

In 2015, Ryan joined PCM, bringing with him years of commercial music experience. Interesting facts: Ryan’s band, the Republic Tigers, has toured North America and Europe and performed on David Letterman in 2009.



JOSH ATKINSON | ジョシュ・アトキンソン 
Producer, Composer

In 2016, Josh moved back from an eight year stint in Japan and joined PCM. Interesting facts:  Josh has toured internationally and every year Josh releases Christmas music for his family and friends to enjoy. 



Head of Japanese Production, Composer 

Kosuke joined the PCM team in January, 2017. He is based in Japan and manages projects from Japan and throughout Asia. Interesting facts: On the side, Kosuke performs and releases a diverse array of musical styles under various names.


ROSA BILLEN | ロザー・ビレン 
Office Manager, US 

Rosa manages the day-to-day operations for PCM, including invoicing, setting up meetings, ordering coffee for the office, HR administrative items, payroll.. and the list goes on. Interesting facts: Rosa is a proud mother of three rambunctious kids, an avid kickball player, and she happens to be married to Dan Billen (see above).


Business and Financial Affairs Manager, Japan 

Mina is the newest member of the PCM team. She has years of experience in the financial and accounting side of the advertising industry. She's worked at Grey Worldwide and TBWA in Tokyo and is now (ironically) housed in PCM's Lawrence, Kansas office, working with our clients in Japan. Interesting facts: Mina studied accounting at Montana State University and is from the coolest surf spot in Japan, Kamakura.


YUKA NAITO | 内藤 由香 
Translator, Language Specialist 

As PCM's first Japanese employee, Yuka started her position by translating for production. Her job duties have since evolved to include supervising PCM's market-entrance into Japan along with some administrative duties on the Japanese side of the company. Interesting facts: Yuka has a PhD in Foreign Language Education, a Master's Degree in Music Education and plays the harp, pipe organ, and piano.



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